Do You Lack Motivation And Energy? This Article Will Rebuild And Recharge Your Mind

This article is aimed at entrepreneurs. Maybe you feel tired, exhausted, frustrated, that success is slow to come … As most successful tycoons and entrepreneurs say, failure is an inseparable part of success. Who does not try does not fail and blah blah blah.

But while you can know all this, there are days when , no matter how many motivational phrases you read, you are not enough to find strength. If you are in this situation, this post is for you:

If I talk about this issue it is because like you, I am also an entrepreneur and I also know what it is to have a really bad time. We all make mistakes or certain decisions do not go as expected, either because someone fails us or something changes in the market or simply a lack of experience could make us believe that something was one way and then it turned out to be another …

It also often happens that on a day-to-day basis, an entrepreneur works long hours and months and even years may pass in which financial stability is not achieved , and any economic blow from an unexpected payment can knock down our morale. that while you may see yourself as a friend who has a steady and stable job, receives his salary every month, lives well, calmly, with his routines, his little trips … you while working twice and with constant uncertainty, without being able to give you even a few weeks off. Worth?

This is the path of the entrepreneur, a very personal choice that must be made. Very hard at the beginning, but if you work on your mentality and perseverance, it ends up paying off. When you do , the satisfaction will be a thousand times greater than that of someone with their stable job. Because it will be something that you have built , which will also most likely end up giving you a much higher quality of life, financial and time freedom that others will envy.

This is like who goes to the gym every day. We train the mind. Day by day with this hard effort that we make, we get to know each other thoroughly, we learn at accelerated marches, each difficulty becomes a challenge that makes us grow and be stronger. The important thing is not to stop.

For me, only those who never dared to try or those who give up are a failure. If you are trying and do not give up, you can never be a failure but simply, you are a traveler to your destination.

Inbound Marketing | The Key To Growing Organically

We consider that Inbound Marketing is so valuable for entrepreneurs that we decided to take this course, totally open and free , so that you understand the methodology and can apply it to your business.

Introduction to Inbound Marketing

Until just over two decades ago, all the resources that could be devoted to marketing and advertising were focused on sales. All the information of the products and services was owned by the companies and they bombarded customers with advertising about their benefits on TV, magazines, advertisements, etc. If the customer wanted to compare prices and get more information, they had to go to the business where a salesperson was waiting for them, who made sure they did not leave empty-handed.

The Inbound Marketing is a term coined by Brian Halligan and Dharmesh Shah, creators of HubSpot .

However, since the appearance of the internet and especially search engines, consumer habits began to change radically.

It was no longer only the companies that possessed the information, now Internet users discussed in forums, began to create blogs where they compared the quality of products and services and with this opinions and reviews began to emerge. Until finally social networks appeared, where absolutely everything is shared today.

That’s when the buying process changed because you didn’t need to go to the company to get information about the product and service, but you did the research on the internet to finally make a decision. In fact, today it is estimated that around 68% of B2B customers prefer to do independent online searches and only 29% are willing to speak directly with the seller to learn more about the product or service.

This change in habit introduced the need for companies to start delivering information differently.

Additionally, the internet also helped companies to proliferate or at least to give greater visibility to those brands that were not so well known, so the competition to win the customer’s attention was increasing and it became increasingly difficult to differentiate as a company.

That’s when inbound marketing arises , a term coined by Brian Halligan and Dharmesh Shah, the creators of HubSpot, the famous company that develops and sells marketing software.