Digital marketing – what is it, types and examples of digital marketing
Thanks to the active development of technology, many new directions appear in marketing. Trends are aimed at creating opportunities for interaction with the audience digital marketing agency One Search Pro. Newly emerging tools appear as quickly as they lose their relevance. A few years ago, the most in demand was Internet marketing – digital or digital marketing came to replace it.
What is digital marketing?
Digital (digital) marketing is a way to promote a brand or product through the use of all kinds of digital channels. Sometimes digital marketing is confused with internet marketing. But digital marketing goes beyond the World Wide Web, using also:
- Digital TV;
- Mobile applications;
- Interactive screens.
Thus, digital marketing is distinguished by an integrated approach to the use of digital technologies in promotion.
Digital marketing has several significant advantages over traditional marketing:
- Allows you to interact with a wider audience and find customers even in unexpected places.
- Provides an opportunity to convey information about a product and company to a large number of consumers in a short period of time, while other strategies are time-consuming.
- Allows you to establish a dialogue with customers.
- Digital technology helps to have a greater impact on customers, which increases the likelihood of product engagement.
- Digital promotion is cheaper than other strategies.
- Transparent tracking of impact effectiveness.
Types of digital marketing
Digital marketing as a complex discipline has several techniques for attracting and retaining customers. The types of digital marketing include:
- Page promotion in search engines;
- Contextual advertising;
- Display advertising;
- E-mail newsletters;
- Viral advertising;
- Affiliate marketing.
Effective digital marketing model
The online marketing model is one of the key elements of any business strategy. This is a kind of checklist for the effective development of a product and a company on the market.
The marketing model includes the following steps:
Knowledge of the brand / product. Cost-effective banner and contextual advertising or integration with the most visited sites of the target audience.
Brand acceptance. The company communicates information about itself, emotionally involving the client.
Benefits when buying through digital technologies. Customer retention through rewards, great deals and long-term incentive programs.
Loyalty. Post-purchase dialogue with consumers.
Features of digital strategy
Digital strategy – defining goals and tools for promoting a company and a product using digital technologies. The goal of the strategy is to establish contact with a potential buyer and generate interest in the brand through advertising channels.
The goal of the strategy should be presented in the form of specific numbers. For example, increase brand page traffic by 50%.
Digital Marketing and E-Business
For many brands whose consumers are actively using the opportunities of the World Wide Web, digital marketing strategy is a key link in the entire corporate strategy. This integration increases the return on investment.
The use of modern digital technologies expands and deepens the interaction between the brand and customers, which increases sales and increases loyalty. The viral consequence and low-price promotion channels decrease promotion costs.
Digital advertising: the main differences
Digital advertising defies most of the laws of conventional marketing. While offline advertising creates consumer demand, digital advertising tends to satisfy it. This is achieved by focusing on the target audience. Analytics and statistics systems help to track users’ transitions on the necessary queries, to monitor their actions in the global network.